Updated — SFA rules, January 2025

Singapore has 1 million
pet-owning households.

Are any of them finding your venue? Outdoor seating alone drives a 30% revenue lift — pet-friendly venues tap into a customer segment that spends SGD 1,200+ per pet, per year, and they are actively searching.

1,000,000+
pet-owning households in Singapore
SGD 1,200+
annual pet spend per pet owner
30%
revenue lift from outdoor pet seating
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Market Opportunity

Pet owners are high-value, loyal customers.

32% of Singaporeans own pets — over 1 million households, growing at 4.6 to 8.6% per year. They choose venues based on where their pet is welcome, and they return again and again.

450,000+
Licensed dogs in Singapore
Every licensed dog is a household actively looking for pet-friendly outings.
SGD 1,200+
Annual spend per pet
Owners who spend this on their pets treat them like family — and choose venues accordingly.
4.6–8.6%
Market growth per year
New SFA rules since January 2025 have removed approval requirements for outdoor dining areas — the barrier to entry just got lower.
Representative example — based on industry data, not a specific venue

A café in Tiong Bahru opens its outdoor dining area to dogs. Here's what changed.

A 40-seat café with an underused outdoor dining area. Fills up on weekend mornings but sits near-empty on weekday afternoons. The owner suspects pet owners are nearby — but isn't sure about SFA rules or whether the effort pays off.

Before
–40% outdoor occupancy on weekday afternoons
–Staff turn dogs away at the door
–No pet-directory visibility online
–Outdoor seating ≈15% of total revenue
After
✓onepawsport confirms outdoor area qualifies as an ORA under new SFA rules
✓We supply and install signage; sanitiser stations set up in an afternoon
✓Listed as a Verified Partner on onepawsport
✓Outdoor occupancy 70–80% within six weeks
✓Regular dog-owner brunch bookings begin
✓Outdoor seating ≈30% of total revenue

A 30% revenue lift from outdoor seating is consistent with industry data for venues that actively welcome pets. The actual outcome depends on your venue, location, and execution — but the opportunity is real.

Two ways we can help.

Pick whichever describes your situation.

Already welcome pets

You're leaving customers at the door — they just can't find you.

Your venue already welcomes pets, but without a dedicated listing, owners default to venues they've seen before. We get you visible to every pet owner searching in your area.

  • ✓Appear in pet-owner searches for your neighbourhood
  • ✓Your pet policy and pet menu displayed upfront
  • ✓Verified Partner badge builds trust before they arrive
  • ✓Priority placement over unverified listings in your area
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Have outdoor dining area

Your outdoor tables could serve 30% more revenue. We handle everything.

Since January 2025, SFA rules mean most venues with outdoor dining areas (Outdoor Refreshment Areas) already qualify to welcome pets — no special licence needed. We assess your space, supply the required signage, and get you listed. You don't lift a finger.

  • →We tell you whether your outdoor area qualifies under new SFA rules
  • →We supply and install the required signage — printed and delivered
  • →We guide your handwash basin and sanitiser setup
  • →We document your pet policy for your records
  • →Your onepawsport Verified Partner listing goes live once compliant
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How It Works

One conversation. We handle the rest.

You already welcome pets
1
WhatsApp us your venue name
That's the whole first step. We look you up and reach back to you.
2
We build your listing
Profile, pet policy, pet menu, and Verified Partner badge — all set up by us.
3
Pet owners find you
You appear in search results for your area with everything they need to decide.
You have outdoor dining space
1
WhatsApp us a photo of your outdoor area
We assess whether it qualifies as an Outdoor Refreshment Area under new SFA rules.
2
We handle the full setup
We supply the required signage (printed and delivered), guide your handwash and sanitiser setup, and document your pet policy.
3
Get listed and start earning
Once you're compliant, your onepawsport Verified Partner listing goes live. Done.
Simple Pricing

Choose how you want to get started.

Listed
Free

We found you and added your venue. You're already on the map for pet owners searching in your area.

Most popular
Verified Partner
SGD 99 / mo
Founding rate — locked 12 months
  • ✓Gold paw badge on your listing
  • ✓Priority placement in your area
  • ✓Pet policy and pet menu displayed
  • ✓No setup fee
  • ✓Cancel after 3 months with 30 days notice
Check availability →
SFA Ready
SGD 299 one-time
Promo from SGD 1,000 · + Verified Partner listing
  • ✓Physical site visit
  • ✓Signage printed & delivered
  • ✓Full SFA compliance setup
  • ✓Staff briefed by our team
  • ✓SFA Ready badge on listing
WhatsApp to book →

Not sure which applies to you? WhatsApp us — we'll be direct. · Learn more about Verified Partner →

Common Questions

Answers before you reach out.

How much does this cost?
Verified Partner founding rate is SGD 99/month, locked in for 12 months. No setup fee — listing setup is included. If your venue needs SFA compliance setup (signage, physical assessment), that's a one-time SGD 299 (normally SGD 1,000). WhatsApp us and we'll confirm what applies to you.
We already have a Google listing. Why do we need this?
Google tells people your restaurant exists. onepawsport tells pet owners your venue welcomes their dog. Different moment, different decision — and pet owners specifically search for where they can bring their dog before they leave home.
What does SFA compliance actually require?
The core requirements for outdoor dining areas: clear signage stating pets are only allowed in the outdoor area, access to a handwash basin, and hand sanitiser stations. We supply the signage and handle the setup — you don't need to source anything.
Does this apply if we're halal-certified?
Unfortunately no. SFA guidelines currently prohibit dogs at halal-certified premises and hawker centre outdoor areas. For all other outdoor dining venues, the January 2025 rules apply.
We're a small café. Is it worth it?
Pet owners are regulars, not one-time visitors. If your outdoor tables run below 70% occupancy on weekday afternoons, the missing segment is almost certainly dog owners. One regular group can represent dozens of visits per month.

Ready to bring pet owners
through your door?

WhatsApp us now. We reply within one business day.

WhatsApp +65 8876 4943Email us